Project name:

TOPTILE BATHROOMS: Rebrand

Project description:

  • Brand audit
  • Logo design
  • Asset design
  • Signage plan
  • VCI development
  • Brand, logo and asset artwork

 

BRIEF & CONCEPT

Toptile Bathrooms are an Auckland-based company operating in a highly competitive environment. My experience in this sector with Kohler and Englefield was invaluable for a client needing to make its mark in a global and national down turn.

I worked remotely with Rob Bree, a leading marketer in Auckland, to deliver a relevant, contemporary logo and visual identity, which sets Toptile apart and allows it to make the next strategic steps in its ambitions.

Toptile has its own in-house design team who were happy to take cues from my work to deliver their own marketing assets and were excellent in communicating their joint views and position during the design process.