Project description:
- Logo design
- Brand story
- Visual identity
- Traditional Owners and Elders Liaison
- Indigenous Artsworker liaison
- Production of Brand & Marketing Assets
JUUNJUWARRA CORPORATION: BRAND DEVELOPMENT.
Mike Winer engaged me to work alongside the Juunjuwarra clan to develop a true and representative logo for their entity.
Juunjuwarra traditional lands include the famous Starcke river catchments and stretch from the highlands to the Great Barrier Reef and beyond. I spent time on-country with Juunjuwarra and gained invaluable insights to social and cultural ambitions and most importantly-THEIR STORIES.
Stories, tradition, culture, custom, respect, ambition and dare I say a bit of magic, inspired the branding you see today.
My approach was to gather stories and traditional lore from the clan spokesperson, to develop a motif which captured the spirit, culture and ambition of the Juunjuwarra. I distilled these into a design, a symbolic representation of the logo, but instead of drafting and developing the brand myself, I decided the markings, design and source artwork should come from within the clan.
I briefed and worked closely with an appointed Juunjuwarra indigenous creative to craft, challenge and compose a brand which literally behaves like no other. Using my basic brand design envelope, the artist presented on-clan imagery which tells the story of Juunjuwarra in every mark and stroke.
Wonderful stuff IMO.
JUUNJUWARRA CORPORATION: BRAND & MARKETING ASSETS.
This really is where the rubber meets the road. When communities adopt Branding in its entirety, great things happen.
JUUNJUWARRA CORPORATION: WEBSITE.
I designed and built the Corporate site on the Wix platform. This enables collaborative content management with an easy-to-use interface.
IMPORTANT NOTE: Aboriginal and Torres Strait Islander people should be aware that this page may contain images, voices, or names of deceased persons in photographs, film, audio recordings or printed material. Some material may contain terms that reflect authors’ views, or those of the period in which the item was written or recorded but may not be considered appropriate today. These views are not necessarily the views of Robert Munday. While the information may not reflect current understanding, it is provided in an historical context.