Project description:
Eclipse recruitment had a new direction, a new strategy and a very motivated sales team. But their brand livery, collateral and visual identity simply did not represent the brand and business as it is today. This was a medium-sized rebrand, where brand foundations were identified in a 360° workshop environment, allowing me to deliver a fresh, dynamic, contemporary visual identity and subsequent collateral.
Delivery included:
Brand definition and foundations
Strategic design hierarchy
Logo design and global files
Visual identity
Collateral design & production